PARK AVENUE SOUTH: THE OTHER PARK AVENUE COMES INTO ITS OWN

While its name refers to another storied Manhattan neighborhood, the area known as “Park Avenue South” has come into its own in the last decade. With eateries like Gramercy Tavern and Union Square Cafe in its heart, and neighborhoods like Gramercy Park and Flatiron just blocks away, Park Avenue South is a vital organ in the middle of Manhattan. With an eye toward updating the neighborhood’s historic housing, HFZ Capital Group and Workshop/APD have developed 88 & 90 Lex, a unique combination of two buildings–one from 1927, the other from 1958–into a single collection of new luxury condos. The buildings are home to 120 residences, each with its own unique layout, as well as over 8,000 square feet of shared amenities.

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Developer

HFZ Capital Group is a Manhattan-based real estate investment and development company formed in 2005. Today, HFZ has emerged as one of the most prolific developer of luxury residential condominiums in Manhattan. Presently the company is managing and developing over 6 million square feet of Manhattan real estate and bringing more than 2,500 luxury units to market.

Some of HFZ’s recent projects include the acquisition, development and construction of mixed- use residential condominiums located at SOS West 19th Street, One Madison Avenue, Halcyon at 305 East 51st Street, The Marquand located at 11 East 68th Street, 11 Beach Street, 215 Chrystie Street, The Chatsworth located at 344 West 72nd Street, 20 West 40th Street, The Astor located at 235 West 75th Street, Fifty Third and Eighth located at 301 West 53rd Street, as well as the Shore Club in Miami Beach.

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Designer

Marketing