Fresh Perspective: A Staycation in NoMad

It is September in New York City, a time for barbeques, beach trips, and marking the unofficial end of summer. Whether or not you’re ready to say goodbye to long days of sizzling sun and cold ocean plunges, time marches on, and it’s important to bid farewell to the dog days of summer properly.

While many New Yorkers flock to the Hamptons or beyond for a last hurrah, we have another suggestion for saying goodbye: an urban staycation. Just a short walk from the NoMad condominiums for sale at 88 & 90 Lex, you can escape the heat at some of the coolest boutique hotels in NoMad. Booking a room at one of these escapes will put you in that vacation state of mind without the long, hot car ride, and will allow you to see your city from a new perspective. Although your modern home at 88 & 90 Lex already feels like a staycation, here are our picks for where to treat yourself to an overnight adventure in NoMad.

Freehand New York | 23 Lexington Avenue

When Travel + Leisure released its It List 2019—74 editors’ picks of the best new hotels in the world— the only New York City entry was the art-filled, creative-minded Freehand New York. The 395-room property, which opened in the Flatiron District last spring, shrugs off the connotations of conformity in a number of ways. Each room is decorated with a hand-painted mural and other works for purchase by Bard College art students. In addition to commissioning art, Freehand also has a hand in its creation thanks to the Freehand Fellowship, which offers residencies for artists of various disciplines to live on property and exhibit their pieces throughout the hotel. The art-filled, welcoming spaces are shared and open to anyone, making this an idyllic co-working hub in NoMad. And with the hotel’s Local Stays program, residents of 88 & 90 Lex receive 10% off the lowest available rate.

Ace Hotel | 20 West 29th Street

Finding a boutique hotel that’s both ultracool and fun can prove difficult, since “trendy” sometimes translates to “stuffy.”  This isn’t the case at Ace, which has all the hipster touches and none of the pretense. No room is the same, and all are decked out with urban artwork, designer furniture, and sleek workspace. Ace is home to The Breslin, the last remaining restaurant of James Beard Award-winning chef, April Bloomfield. Bloomfield recently made headlines with her return to the city, so a stay at Ace is worth it for proximity to the food alone.

NoMad Hotel | 1170 Broadway & 28th Street

Old-world European charm awaits at the NoMad Hotel, just a few avenues away from 88 & 90 Lex. The turn-of-the-century building, which was recently renovated by Jacques Garcia, offers a “fresh take on the classic grand hotels of Europe with a distinct New York sensibility”. Indeed, the rooms are both impressive and quaint, with claw-foot tubs, original artwork, and soaring views. Keep your European vacation dream alive with some French wine in the Atrium, a “sunlit space inspired by the great courtyards of Europe” or in the Library, which boasts a spiral staircase that was imported from the South of France. Who knew the other side of the pond was this close?

After your leisurely staycation, casually meander through Madison Square Park, steps away from the convenient and accessible location of 88 & 90 Lex in NoMad. Discover your new home by visiting our on-site Sales Gallery or viewing our current availabilities today.


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HFZ Capital Group is a Manhattan-based real estate investment and development company formed in 2005. Today, HFZ has emerged as one of the most prolific developer of luxury residential condominiums in Manhattan. Presently the company is managing and developing over 6 million square feet of Manhattan real estate and bringing more than 2,500 luxury units to market. Some of HFZ’s recent projects include the acquisition, development and construction of mixed- use residential condominiums located at SOS West 19th Street, One Madison Avenue, Halcyon at 305 East 51st Street, The Marquand located at 11 East 68th Street, 11 Beach Street, 215 Chrystie Street, The Chatsworth located at 344 West 72nd Street, 20 West 40th Street, The Astor located at 235 West 75th Street, Fifty Third and Eighth located at 301 West 53rd Street, as well as the Shore Club in Miami Beach.